What do you really want from your book?
This sounds like a simple question, but more often than not, many authors actually don't have an endgame in mind for their book. It might have started as a great idea. Their ego may have led them to write it. Then, when it's published, they realised that there was never an actual strategy around the book.
We talk about creating a book marketing plan in a later chapter, but in reality, you should draw up your marketing plan before you write a single word!
This is what that means: when writing your book, think about that one perfect prospect; your best client. Write your book as if you are talking to that one ideal client. Trying to appeal to the masses might be viable for a fiction book, but for a non-fiction book, you want engaged readers that feel the book is written just for them. It's a great idea to write down what your perfect reader looks like in terms of demographics, as well as what their personality is and what they want.
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