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My Email Journey - February 2025 Report

author-img John North     2 Mar. 2025     Marketing     0 comments

My February emails averaged about 16% opens and 7% clicks. My best results came from curiosity‐driven subject lines—like “Your Future Self Will Thank You for This” at a 21.93% open rate—and storytelling hooks such as “Crocodile Dundee…” at an 8.50% click rate. However, “Get Paid to Write What You Love” fell flat, revealing I need punchier, more benefit‐focused lines. Overall, dramatic angles, personal improvement themes, and a dash of quirk were the clear winners for engagement.

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My Email Journey - January 2025 Report

author-img John North     17 Feb. 2025     Blog , Marketing     0 comments

After a month of daily emails, I’ve sent 26 emails, boosted my open rate to 17%, and learned that unsubscribes aren’t as bad as people warned—just 2% so far. My best-performing subject lines leaned on curiosity, while vague or casual ones flopped. The plan moving forward? Keep refining, keep testing, and, of course, keep writing. Oh, and if you’re wondering how to get on my list—just grab my massive bundle of best-selling books for free

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In a recent media interview with Rick Otton, I discussed the hidden dangers of relying solely on social media to grow a business. Many entrepreneurs invest heavily in social platforms, only to realise they don’t truly own their audience—platforms can change the rules, limit reach, or even shut down accounts overnight.

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Okay, listen up. Usually, our Expert Series Calls are a private party—just for Authorverse members. But this time, we’re opening the doors to the public. There’s just one catch: you have to show up live. Why? Because we’ve got Isabella Sanchez Castaneda in the house. If you haven’t heard of her (where have you been?), she’s the mastermind behind Isa Media Inc. and knows how to turn a podcast into a book-selling, brand-building machine. And she’s about to share three strategies that will take your podcast from “meh” to magnetic.

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If you want to succeed, one of the things that you’ll need to do is build good relationships with other people. Having good relationships in business is important because you may be able to get referrals from those people, or you may need something from them in the future. But most of all, it’s just good ethics to be nice and try to develop relationship with the people around you. Here are five ways that you can do that.

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In the quiet pre-dawn hours of an otherwise ordinary day, a groundbreaking idea sparked to life—an idea that couldn't wait until morning. This wasn't just any thought; it was the kind that changes the course of careers and redefines professional landscapes. Later that day, I shared this vision with a couple of business networking groups, presenting it as a "beta" concept. Their instant approval not only validated the idea but also marked the beginning of an exciting new chapter in the world of publishing.

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When it comes to finance, some people have developed habits from the time they started handling money that have brought them some level of achievement in their lives – whether that be having good enough credit to putting money away for emergencies or future investments. But most people aren’t quite as good at managing their money. You don’t have to become a financial guru to be successful, but there are three habits that nearly everyone does that are very likely going to prevent you from achieving the success that you desire.

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2 Tips to Knock Down Your Barriers

author-img John North     10 Mar. 2024     Blog , Marketing , Systems     0 comments

We all face barriers in our lives, and sometimes we wish we had a magic wand to make them disappear. We haven’t found that magic wand yet, but we have two tips for you that might help you knock down those barriers you are facing today.

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At some point or another, every entrepreneur has wondered if they are on the right track and if the business they are pouring their time, money, and energy into is actually going to work out how they hope. But the reality is that these fears and doubts are just part of starting your own business. As an entrepreneur, there will be times when you're not sure that things will work out. And it is in these moments that you need to be able to take a step back and look at the situation, and your thoughts, in a different way.

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"Podcast Secrets for Entrepreneurs" is a comprehensive guide to creating and monetizing a successful podcast. Written by industry experts, this book covers everything from developing and producing a podcast to building an engaged and loyal audience.

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