Everything You Know About Marketing is Wrong! (Companion Course)
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Price: US$4.54
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition
We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.
Description
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition
We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.
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Reviews
Reviewed on 16th Jan 2023
This is the right step toward growing a great marketing plan!
Reviewed on 16th Jan 2023
A terrific step-by-step marketing system
This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.
While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.
I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.
Reviewed on 16th Jan 2023
Highly recommend, easy to read and understand
Highly recommend, easy to read and understand
Reviewed on 16th Jan 2023
In This Book John North Turns "Wrong" To Right!
John North's approach to growing a business is from the inside out and also the outside in, in otherword John looks at business from all sides. The title is quite strong but after reading this book, I have to admit; many of my stratagies and beliefs were pretty weak and some WERE down right wrong! In this book, John takes you back to the 1950's and the begining of TV advertising which according to John changed everything! From then on, John walks you through the different froms that marketing has passed through, pointing out why they work and why they don't. I especially liked the chapter on cutting cost and plan to follow Johns suggestions. I also found the chapter on licencing very useful. This is one of those books that has something for everyone who is starting a business and is looking for easy answers and "how-too's.